One of the most important features is white collar workers — the rise of the new middle class in China.The new middle class tends to stress their personal happiness and pay more attention to their own quality of life.Extramarital affairs were portrayed as a derogatory lifestyle, and pre-marital sex was immoral.Homosexuality was illegal and would be punished under the statutes for hooliganism.The new lifestyle in sexuality fields such as the DINK — "double income, no kids"—family, single groups, and cohabitating couples who violate the traditional sex norms are led by middle-class people.
Reforms in the area of sexuality show a lessening amount of government control over individuals' private life.
These include, but are not limited to the following cultural shifts: a separation of sex and marriage, such as pre- and extramarital sex; a separation of sex from love and child-bearing such as Internet sex and one-night stands; an increase in observable sexual diversity such as homo- and bisexual behavior and fetishism; an increase in socially acceptable displays and behaviors of female sexual desire; a boom in the sex industry; and a more open discussion of sex topics, including sex studies at colleges, media reports, formal publications, on-line information, extensive public health education, and public displays of affection.
Sex is increasingly considered something personal and can now be differentiated from a traditional system that featured legalized marital sex and legal controls over childbirth.
Material wealth and an increase in quality of life have brought optimism and consumerism which continually send messages to the individual that it is acceptable to seek sexual happiness.
Various sex products are now openly sold in the market.
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These changes can be seen in the weakened interference and control of the government in sex-related areas, strengthened sexual resources in the open market, a diversity of sexual lifestyles, and a strong appeal for sexual rights as human rights.